Article by Suzan Schmitt
The world has changed over the past decade and it is still in the midst of even more change. People who have superior educations and had great high paying jobs now find themselves lost. People who were once financially stable now find themselves with their retirement being eaten up just to pay their current bills. Many baby boomers are finding they are reaching retirement but don’t know what to do or how to make that transition.
Difficult economic times cause great changes in people’s lives and they need to help moving forward. Change is difficult for almost everyone that includes positive change and negative change. All change is hard for people as well as insecurity as to what the future holds.
Coaching Clients are Ready for Change
At the beginning of this economic down turn many clients were not able or willing to pay for coaching help to deal with these changes. Now the coaching industry is beginning to see an increase in people seeking help. I believe this is due to the duration of this time of change. Many clients have tried everything they know to make the adjustments but have found they are still stuck and no longer willing to tolerate the pain that they feel. In other words people are becoming willing to try something new or different like Life Coaching.
Coaching Niche Matters
As a coach this is a great time to change or choose a new niche that addresses some of these issues. Retirement coaches, change coaches, couples coaches, financial coaches, and business coaches are experiencing an increase in demand. Many people have had to make or are facing dramatic changes in their lives and are seeking help. Put you energy toward the largest and most common problems you see people in your area facing. I am a baby boomer so I have found that many of my peers are dealing with the idea of retirement in an uncertain economic environment. I am finding that they have concerns financially and they are just not ready to stop working but they are ready to work differently.
Life Coaching for Everyone
As coaches our time has come even if there has been no dramatic upward shift in the economy because people have had time to exhaust all of their efforts and resources and are still not find an answer to their challenges. We must keep in mind that budgets are tight so we have to recognize and accommodate this change as well. There are several ways to do this such as reducing the price of a coaching session and reducing the amount of time. Consider ½ hour coaching session rather than an hour. Group coaching is another way to reduce the cost to each individual client and still generate more income per hour for you.
Change is a constant in life and I see the changes happening now as a good thing for coaches and their clients. Clients are now willing to seek outside help and coaches are getting creative in structuring a workable pricing structure for clients. Take advantage of these changes and move toward the solution that best fits your niche and remember if your niche is not working for you then it may be time to pick another niche.
About the Author
Choosing a niche can be difficult. That is why I created “Coaching Business Blastoff” a complete guide to starting a coaching business including a niche finder. http://www.coachingbusinessblastoff.com , or visit http://www.zeecoachmarketer.com
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