Barvetii Wealth Consultants: Richard Branson on What They Don’t Teach in Business School

Article by Barvetii Wealth Consultants Spain

Barvetii International Wealth Consultants is always looking to invest in entrepreneurs that have the correct attitude and skills needed when starting out in a new venture.The famous British billionaire reflects on company values and building a successful brand.A lot of people ask me about the Virgin brand — what’s our secret? What’s the enduring magic formula? The truth is, we started with a really simple idea that has developed over time. When I opened my record store, I thought it might be a success if I made it a cool place to hang out and kept prices low. I hoped that the combination would make the store popular and that the resulting sales volume would make up for lower prices. These basic notions formed the beginning of what people now call brand values. At Virgin, ours include providing good value for money and a great customer experience.I firmly believed back then, and still do now, that you can apply those values to any business situation. That’s why I wasn’t afraid to launch an airline — I thought the principles we’d relied on in the music industry would make the airline successful.Today Virgin has become one of the most diverse brands in the world as we have continued breaking into new markets and shaking them up for the customer’s benefit. And our brand values are the glue that holds it all together.That doesn’t mean our business is a complete free-for-all, as my team often reminds me. Though we receive proposals for almost every imaginable product and service – drinks, plastic surgery, clothing, restaurants, care for the elderly, even funeral services – we have a central team that evaluates each idea to see if it fits with our values and what consumers expect of Virgin. Sometimes the debate is fierce!Sometimes we take a risk and it doesn’t work. For example, we started a consumer electronics business in the U.S. in 2002, but we found it difficult to differentiate our products from those already available. We also learned that we are better at delivering the Virgin magic by creating an overall customer experience rather than simply selling a product.And then sometimes our risk-taking pays off in dividends, such as our turn-around of Britain’s ntl:Telewest cable business, which became the successful, customer-focused business now known as Virgin Media. This major effort involved moving some of our best people into that business and changing the focus from quarterly sales targets to longer term goals that involved keeping customers happy and loyal. (Keeping both customers and employees happy is good for the business, and not a cost that can be cut!)We are often told that the Virgin brand is one of the most powerful brands in the world; my current goal is to make it one of the most trusted.Barvetii Wealth Consultants: Richard Branson – How am I tackling this rather large task? I’ve gathered our top people, both in the Virgin businesses and from our central brand team, which is headed by Catherine Salway, group brand director. She has put together a structure to ensure that every company in the Virgin Group is aware of our values and also our customers’ expectations. We provide brand training for all our businesses and supply the tools they need. We set targets at all our call centers for customer satisfaction and measure them on a quarterly basis. We bring together all our marketing departments to share ideas. And every new business gets all this help right from the start.Catherine recently wrote a strategy paper called “Virgin Rising,” laying out how we will make Virgin even stronger in the future. She argued that, regardless of how respected Virgin has become – we now operate in 29 countries, employ 50,000 people and serve millions of customers every month – we cannot be complacent. She highlighted core areas that all Virgin companies must treat as priorities in order for the brand to flourish. These include everything from Virgin brand basics to connecting with customers online. She also emphasized collaboration among Virgin companies, entrepreneurialism, ethics – and also music, fun and rock ‘n’ roll! In essence, she showed us how to reach our new goal.Barvetii Wealth Consultants: Richard Branson – I often mention people like Catherine – not sales statistics or the bottom line. I truly believe that the people working at Virgin are the heart and soul of our brand. The simple concept of offering customers a better experience, and having fun while you do it, attracts very bright and enthusiastic people. So while we have fantastically creative marketers who develop brilliant ad concepts, we also have wonderful people who deal with our customers every day. This emphasis on people is what really makes Virgin special.In business schools, brand values are often discussed in terms of marketing, as though they are an end result of a scientific process, rather than embedded in a business’s beginnings. Thankfully, I’ve learned that in the real world of business, it’s better to rely on creativity, intuition and empathy. You can try to build a brand using a hands-off, theoretical approach, but you’ll do far better – and have more fun – if you stick to Virgin’s dynamic values.

About the Author

Barvetii International Wealth Consultants Spain was formed when three investment brokers joined forces to create one of the world’s leading boutique brokerages. The company was born out of frustration since many of the larger brokerages were cumbersome and bureaucratic, the partners formed Barvetii International Wealth Consultants Spain with the idea that there could be a small, maneuverable dynamic company ready to take on the industry giants.

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True Happiness Comes from Within, Don’t worry, be Happy!

Article by Don OConnell

Life can be so, unforgiving. There are times when life can be unfair, then I look around and discover people, who continued to live satisfying and exciting, lives. And then thoughts jump, into my mind, like bubbles from nowhere – “How did their life become so good? How come they still, can manage to have fun and be playful, despite a busy stressful, life?” Then I took a break and observed, them for awhile and I worked it out, that, they must, be happy, from within.

So, how does one become truly, happy?

Step 1 is to love yourself.

My theology professor once said, that “loving means acknowledgement.” To love yourself, means to acknowledge, that you are not a perfect being, but behind the imperfections, must be, a large amount of courage, to be capable, to find ways, on how to better your, ability, to recover, from our mistakes.

True happiness is also, connected to contentment. When you are contented with the work you do, the way you look, with your family, your friends, where you live, your car, and all the things you now have – honestly, you know the answer to the question “how to be truly, happy.”

When we discover a small start, somewhere from within, that small start will finally, lead to something else, and to something else. But if you keep questioning life, because, it has never been kind, to you, you will never be able, to find true happiness.

I believe that life is about learning, about right and wrong, trying and failing, wining and losing. These are things that happen constantly, like you inhaling and exhaling. Failure, in a person’s life, has become as common and necessary, as air. But this should not prevent us, from becoming happy.

How to be truly happy, despite, all these? Let me tell you, every time you make an effort, to better, the quality of life and your being, whether it is cleaning up your room, assisting a friend, looking after your sick dog, failing your board exams and trying again, life gives you corresponding points, for that.

Visualize life, as a huge score board, like those which are used in the NFL stadiums. Every time you take a step forward, you make scoring points. Wouldn’t it be great, to look at that score board, at the end of each game and think to yourself “Whew! I scored a point today. I’m happy, I gave it a Go.”, instead of looking at it all bewildered and say, “Geez, I didn’t even hit a score today. I wish I had the backbone, to try out. We could have won!” and then walk away.

True happiness, isn’t about driving the best Formula 1 car, nor receiving, the employee of the year award, earning the highest 13th month pay, or exceeding, the sales quota. Sometimes, the most desired after prizes, in life, doesn’t always go to the fastest, the strongest, the bravest or not even the best. So, how do you become truly happy? Everybody has their own explanation, of ‘happiness’. Happiness for a writer, may mean writing, as many, best selling books, as possible. Happiness for a basketball beginner, may mean winning, the novice of the year award. Happiness for a beggar, may mean, finding, a lot of money. Happiness for a business person, may mean success. So, really now, how do we become, honestly happy? Easy. You don’t have to possess, the best things in this world. It’s about doing and creating, the best out of every single thing. When you find yourself laughing, at your own mistake and saying to your self “Well, don’t worry, I’ll do better, the next time”, you take with you, a flame of healthy, will power, to maintain, that may glow, like a lighthouse. You possess an eagerness, to stand up again and try – that will make you a truly, happy person.

When you learn to accept yourself and your own defects. You passed, step 1 in the undertaking, “how to become truly happy”. For as long as you understand, how to accept others, you will also be accepted. For as long as you love and know how to love, you will receive, a lot of, love, back.

Again, fire me, that same question “how to become truly happy?”. I’ll refer you to a mate, of mine, who firmly quoted, “Many of us know, that laughter is the best cure for, life’s ups and downs. But many of us don’t know, that the best type of laughter, is laughter over self, because then you don’t just become happy, you become free.” So be as Free as a bird and fly High!

So, please, “Fill your heart, with Glee, let it Be and you will See!”.

Very NB: Smile a while, for an extra Mile!

Cheers to Fears 🙂

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About the Author

I have been working online for about 16 years. Have useful skills in web development and at the moment, particularly interested in ebook membership website management. Please visit for more details, FREE signup available. Have a good Read and stay in the Lead, cheers Don DocRabbit(ARR) 🙂 Publishing of my articles allowed, but please include my website url, for a backlink. Happiness Top 20 most famous happy quotes and happiness quotations. Get 16 free self improvement and selfhelp guides with inspirational quotes, affirmations, happiness, meditation, relaxation, positive, manifestation, motivational quotes, the secret to happiness

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